Resume

WORK EXPERIENCE

Staff Writer, truTV.com. Turner Broadcasting.
New York, NY (11/10 – Present)

  • Brainstorm and write photo galleries and blogs for truTV’s Dumb As A Blog; update DAAB social media accounts
  • Oversee partner exchange program by managing and attaining goals with our partner sites; track in/out traffic; update website modules with new links, copy and thumbnail images; provide monthly reports on partnerships
  • Provide marketing copy for email blasts, on-air website promotions and episode descriptions

Digital Content Producer, Sony Music Entertainment.
New York, NY (5/08 – Present)

  • Develop voice and personality for official Britney Spears label site; update site with blog posts, photos and polls; launch and maintain Facebook, MySpace and Twitter social media accounts with a combined reach of 80,000; secure and edit guest blogs; moderate forums; provide marketing copy for email blasts and mobile text alerts
  • Blogger and fan curator for Epic recording artist Cher Lloyd; brainstorm and execute street missions and fan contests; update Facebook and Twitter accounts with a combined reach of 40,000 fans
  • Curated U.S. marketing campaign and update blog for UK pop band JLS
  • Executed viral and online grassroots marketing campaign for Norwegian pop artist Marit Larsen
  • Helped launch and update official site for R&B artist Livvi Franc
  • Brainstormed, launched and updated Ning social networking site for pop artist Lesley Roy

Copy Editor, Alloy Merchandising. dELiA*s, Inc.
New York, NY (2/08 – 11/10)

  • Sole editor and copywriter for the Alloy brand; collaborate with fashion director, art director and web editor
  • Write, proofread and edit all product copy for catalog and web, including creative heds, deks and TOC blurbs
  • Provide promotional text for weekly emails; write and edit marketing copy on an as-needed basis
  • Monitor and pattern core retail competitors via catalog and web; present findings at monthly meeting
  • Contribute and execute test ideas for quarterly web and email creative strategies
  • Keep abreast of the latest fashion trends relevant to young women age 18 to 29

Associate Editor, M Magazine. Bauer Publishing.
Englewood Cliffs, NJ (12/03 – 2/08)

  • Pitched, researched and wrote entertainment, fashion and beauty stories of interest to teen girls
  • Worked closely with the photo and art departments on developing story packages
  • Cultivated a wide range of PR contacts representing A-list celebrities, as well as popular fashion and beauty brands
  • Scheduled and conducted interviews with various bands and celebrities including Zac Efron and Renée Zellweger
  • Regularly attended movie premieres, album release parties and fashion/beauty market events
  • Called in products for fashion/beauty stories; oversaw and styled photo shoots
  • Updated website and MySpace page; wrote monthly e-newsletter; oversaw internship program
  • Helped develop two special issues, QuizFest and ASTROgirl, which later became strong monthly publications

MISC. FREELANCE

  • Freelance Writer, WEtv (1/12 – 4/12): Provided marketing copy for official brand and show social media accounts; executed weekly Twitter contests; wrote weekly recaps for Braxton Family Values show blog
  • Webmaster, CodySimpson.com (7/10 – 5/11): Blogger and fan curator for Atlantic Recording artist Cody Simpson; update official  Twitter,  Facebook and MySpace with a reach of over 2 million fans; monthly site visits increased from 100K to 2 million
  • Digital Content Manager, Camplified.com (6/10 – 5/12): Oversee all digital content for Camplified organization; collaborate with road crew, sponsors and bands to secure content; compile and edit digital content including givaways, Twitter contests, photos and video coverage; update WordPress blog, Twitter, Facebook and YouTube accounts; compile quotes for and write Camplified 2010 press release
  • Digital Content Manager, Lash Boutique (5/10 – 5/12): Ghostwrite for owner of high-profile eyelash-extension business; provide consulting for website redesign; maintain Facebook and Twitter accounts
  • Editor, FashionEdits.com (5/10 – 3/11): Provide website consulting for launch of fashion networking site; launch and maintain Facebook and Twitter accounts; edit and post Industry News blogs from outside writers; compile quotes and write press release for site launch
  • Digital Content Manager, Charles Nolan (5/10 – 2/11): Update eCommerce site for couture fashion designer with product copy and images; design and deploy email blasts to list subscribers; launch and update Facebook, Twitter and Foursquare
  • Reporter, Glamour (6/07 – 1/09): Reported on and compiled quotes for fashion, beauty, health and love articles; Glamour.com political correspondent for 2008 Presidential Election
  • Have also written and reported for MTV’s Remote Control Blog, AOL’s Spinner.com, Seventeen.com, Crushable.com, iheartheels.comGeneration Boom and Best Body Magazine

college experience & internships

  • Editorial Intern, Us Weekly (9/03 – 11/03): Attended press conferences; researched and reported on major features; compiled daily “Celebrity Bulletin” packets for editors and updated celebrity files
  • Editorial Intern, Kansas City Magazine (6/03 – 8/03): Wrote FOB pieces, captions and TOC copy; proofread features; pitched, researched and wrote a potential cover story on KC’s stand-up-comedy scene
  • Department Editor, Vox (1/03 – 5/03): Edited and fact-checked department and feature articles; worked with writers, designers and photographers on developing story packages
  • Editorial Intern, Seventeen (5/02 – 8/02): Fact-checked features and department pieces; selected reader submissions; presented ideas and wrote pieces for lifestyle section of Seventeen.com
  • Reporter, Columbia Missourian (8/01 – 12/01): Pitched story ideas and covered the education beat; reported on and wrote various breaking news stories, including 9/11 and the aftermath
  • Managing Editor, The Greek Chronicle (9/00 – 5/03): Assigned and edited staff reporters’ stories; developed in-depth personality profiles and reported on the MU Greek Community

EDUCATION

Bachelor of Journalism — University of Missouri, May 2003 (Emphasis: Magazine Editorial)

OTHER SKILLS & ACTIVITIES

  • Skilled with PC/Mac, Microsoft Office Suite, LexisNexis, QuarkXpress, InDesign and Photoshop
  • Strong knowledge of Drupal content management system, ExpressionEngine web publishing software, Magento eCommerce, iContact email marketing platform, JIRA tracking software, Omniture web analytics, SEO copywriting, AP Style and basic HTML
  • Ability to navigate various social media platforms including Facebook, Twitter, MySpace, GetGlue and Foursquare, as well as numerous blogging platforms such as WordPress, Blogger, TypePad and Tumblr
  • American Cancer Society’s Relay For Life of Hoboken, NJ (Event Chairperson, 2005 – 2007; Entertainment Chairperson, 2007 – 2009; Publicity/Social Media Chairperson, 2009 – 2011)
  • Alpha Delta Pi Sorority (Member, Alpha Gamma Chapter, 1999 – 2003; Recruitment Counselor, 2001)
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